Use Cases
6 AI Motion Graphics Video Formats With Practical Storyboards
Choose a motion graphics format by the question your audience needs answered. A product overview explains a workflow; a data story supports a specific observation. Combining every possible message usually makes a short video harder to follow. The six plans below are hypothetical creative examples, not customer results or ready-made templates. Replace their copy, screenshots and claims with approved material from your own product.
Choose the settings before the story
Motion AI Video accepts text and up to four reference images. Choose 10, 15 or 30 seconds and 16:9, 9:16 or 1:1 before generating; duration and aspect ratio stay fixed afterward. Use 16:9 for a wide interface, or prepare a focused view for portrait. The timings below are directions for the prompt, so inspect the result rather than expecting frame-perfect scheduling.
1. Product overview: show one useful workflow
Make one interface the anchor. For a scheduling product, a calendar can connect the promise of a clearer week with a visible feature. Keep important labels readable; several tiny screens rarely explain more than one useful view.
15-second plan: 0–3 seconds, “See your week clearly.” 3–7 seconds, reveal the calendar screenshot. 7–12 seconds, emphasize available time blocks with a restrained callout. 12–15 seconds, hold “Make room for what matters.” Verify the labels after every revision.
2. Feature launch: explain what changed
A launch needs a problem and a supported benefit. Establish the earlier problem with a sentence, then show the real feature. Do not invent a broken interface or a dramatic before-state to make the improvement look larger.
15-second plan: 0–3 seconds, “Updates scattered across projects?” 3–7 seconds, introduce the actual activity view. 7–12 seconds, show “One place for project updates.” 12–15 seconds, close with “Explore the activity view.” Keep the feature and claim directly connected.
3. Process explainer: reveal a sequence
Start with the actual process in plain language. Motion should explain which stage follows which, then leave the complete relationship visible. If every card arrives together, viewers must discover the sequence themselves. Avoid promises about completion speed unless you can substantiate them.
30-second plan: 0–5 seconds, “What happens after a request?” 5–11 seconds, “Review.” 11–17 seconds, “Assign.” 17–23 seconds, “Resolve.” 23–30 seconds, hold all three connected stages with “A clear path from question to answer.” Let one stage lead at a time.
4. Typography: let the words carry the story
Read the copy aloud before adding effects. Three short lines need distinct jobs: introduce the contrast, sharpen it, then resolve it. Choose one emphasized word and leave the rest calm. Narration is optional; the essential message should survive muted playback.
10-second plan: 0–3 seconds, “Less searching.” 3–6 seconds, “More doing.” 6–10 seconds, “Give your team a clearer starting point.” Hold the final sentence still. If it feels rushed at normal speed, shorten the wording before adding another visual effect.
5. Data story: support one observation
Settle the data before choosing the animation. Include units, period and category names, and separate measurement from interpretation. Use placeholders during planning, then replace them with verified values. A dramatic visual difference must not exaggerate a small numerical difference.
15-second plan: 0–3 seconds, “How our team spent the week.” 3–8 seconds, reveal three verified categories. 8–12 seconds, emphasize one category and its exact value. 12–15 seconds, show a qualified observation. If using a chart screenshot, preserve and check every relevant label and number.
6. Customer quote: make approved words readable
Use a genuine statement with permission and an approved attribution. Do not rewrite it to sound more impressive or remove context that changes its meaning. This format example supplies no testimonial: your verified quotation must provide the evidence.
15-second plan: 0–3 seconds, establish the topic. 3–10 seconds, display a short approved quotation exactly. 10–13 seconds, introduce the approved name and role. 13–15 seconds, invite viewers to learn about the relevant feature. Favor a calm layout over movement behind the quote.
Adapt, review and export
Formats can combine, but keep one primary purpose. For social video, simplify the copy and review on a phone with sound off. Chat revisions and version history help refine the chosen sequence. Export the reviewed result as a browser-generated 1080p MP4, then upload through your usual publishing workflow.
Prepare screenshots and scripts